COLLECTION 01\ BASELINE

Shot by Jess LaFrankie | Creative Direction ELQ & Lucy Webb | Styling Lucy Webb | Hair & Makeup Reanin Glah

ELQ celebrates the unity between aesthetics and functionality. The first collection, BASELINE, is a testament to products that both look good and perform well. Amalgamating sportswear with fashion, this debut collection is inspired by the lines and circles that map out a basketball court. A baseline, defined as a starting point, is also a key boundary marking at either end of a court. Pushing the boundaries by enhancing the ordinary quickly became the focus. Within the collection this focus translated to creating branding crafted in silicone/rubber, hardware finished in a rubber-paint coating and incorporating alternate logo orientations.

We invite you to discover ELQ's foundational collection below or shop the collection here.