About the Brand

ELQ is a brand that encapsulates the needs of the fashionable and active. Forging a new category of athleisure, ELQ's premium, sports-inspired fitness and lifestyle pieces transcend the current market offering. Altering the idea that functionality comes at the expense of aesthetics, ELQ’s well-constructed designs both look good and perform well.

ELQ breathes life into the ordinary, by transforming everyday items into pieces that aim to motivate movement and encourage multi-purpose use. The incoming of a new season often compels consumers to purchase new clothes. With sustainability and environmental responsibility in mind, ELQ provides environmentally-conscious clients with the versatility they need to get the most out of their purchases with transeasonal, high quality pieces that are made to last.

We believe music is one of the best methods of communicating a mood. We are bringing this typically in-store-only experience to you virtually through curated playlists. Get to know ELQ through music here.

OUR WHY: To create high-quality, versatile fashion-forward pieces aimed at decreasing consumer over-consumption and wastefulness within the fashion industry.

WHO WE ARE: ELQ are enablers of a movement culture. ELQ believes in harnessing individuality. ELQ creates high-quality fashionable and functional lifestyle equipment, apparel and accessories. ELQ advocates for diversity, inclusion and social and environmental responsibility.

ELQ is the creative expression of L & C, two purpose-driven humans who are big believers in respecting our environment, movement for mental and physical health, embracing individuality and leading by example. The intersecting of these values, along with a common appreciation for fashion, was the unanticipated point of convergence for the brand's inception.

L & C have created a brand for the discerning; offering functional, high quality pieces that not only perform well, but look good too. Influenced by their shared love for travel, the co-founders set out to create transeasonal, versatile items that could be enjoyed across the globe, year after year.

Behind the scenes, ELQ has a heavy focus on both social and environmental responsibility. L & C are conscious in their decisions around who makes each product and the materials being used. All pieces in the collection are designed by L & C in Australia, with manufacturing partners in both Australia and China. When it comes to packaging, L & C believe less is more. Each packaging element is eco-friendly, being made from recycled materials and/or are recyclable or compostable.